I am doing a large paper on self disclosure and I have to find way to many journals on the topic and while going through one of them I realize it was all about PR. It talks about what a company needs to do to be successful when they are blogging. The article is long and goes in depth more than it needs to but there is some interesting things in it. It goes to show you how the educational world is starting to catch up with the new trends in industry. Here is the citation and I will link it but I think you have to go through the library's website to get to it.
Tom Kelleher, BarbaraM Miller (2006) Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes Journal of Computer-Mediated Communication 11 (2) , 395–414
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1 comment:
trent: thanks for this reference. it looks like some heavy reading but important for our senior p.r. students to be made aware of.
emm
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